What is Included
Camera rentals are sent out in Peli Hard cases for protection
1x iM2075 Flight Case
1x Back Cap
1x Black Lens Pouch
1x Return Bag + Cable Ties
1x Lens Packaging Note
1x Sigma LC907-01 Lens Cap
1x Hireacamera USB Drive (Containing condition photographs)
How to Book your rental:
Simply select your desired rental length using the drop down menu and add to your basket and checkout. Please email us the dates which you wish your rental to start on and we will ship to you via Royal Mail Special Delivery for delivery before 1PM on the day that your rental starts. Please note that if you will need the camera early in the morning then you are advised to start the rental period the day before.
For all first time rentals we will take a security deposit in addition to the cost of rental to cover the cost of the camera. This will be returned to your card once the unit has been returned to us safely and in good condition. The refund of your deposit is processed the same day as we receive your return and will take 3-5 days to show back on your card. Example you rent the camera for 1 day. We take initial payment for the rental. We then email you an invoice for the remainder of the list price of the camera. You return the camera to us without issues and we refund the deposit back to your card.
Existing customers will be subject to lesser security deposits of £850 per rental. Alternatively existing customers may opt to avail insurance for the rental which will cost in the region of £20 and be subject to £500 excess fee. If you opt to take out insurance then we will bill you after you have booked your rental for the cost of the insurance premium and the fully refundable £500 excess insurance charge. Once the camera is returned in satisfactory condition the £500 excess charge will be refunded back to your card.
We will email you a separate electronic invoice to pay the security deposit after you place your order. Your booking will only be confirmed once this payment has been completed.
For all rentals we require two forms of ID.
Passport or EU driving license and 1 of the following
Latest bank statement
Latest Utility bill
These must show the same address as your payment method and delivery address.
We use an ID verification service to verify the validity of all ID.
Please email your identification to us along with your required booking dates after placing your order.
What happens if you damage the camera during use?
If you return the camera to us with damage or missing items then we will deduct this from your security deposit. Damage will be evaluated by our independent authorised service centre and will be charged at the cost price.
We do allow for usual wear and tear but please treat the equipment as if it were your own. Minor scratches and nicks happen sometimes but it is our sole right to determine these matters and by placing an order you hereby accept our terms and conditions and agree to adhere to the findings of our service centre.
Returns must be sent via Royal Mail Special Delivery or a signed and tracked courier service with appropriate insurance. You are responsible for the goods until we have received them back. We cannot be held liable for any loss in transit.
Incredible rendering performance delivers unprecedented visual experiences. Enjoy enhanced control of light and composition.
SIGMA has extensive experience in leveraging its advanced design capabilities and leading-edge technologies to craft large-aperture prime lenses that bring out the full potential of ultra-high-megapixel DSLRs. As its latest achievement in this category, SIGMA has created an ultra-wide-angle lens with F1.4 brightness. With a focal length of 20mm and F1.4 aperture, this lens delivers outstanding large-aperture brightness and bokeh, delivering unprecedented visual experiences. Allowing the photographer to leverage the perspective provided by the wide-angle and the shallow depth of field provided by the large aperture, this lens is ideal not only for such ultra-wide-angle subjects as landscapes and starry skies, but also for snapshots in low light, indoor photography, portraits with a natural bokeh effect, and much more.
World’s first* 20mm F1.4 lens — thanks to advanced large-diameter aspherical lens manufacturing technologies
To offer an ultra-wide-angle 20mm focal length and F1.4 brightness at wide-open aperture, this lens incorporates a large double aspherical lens 59mm in diameter. Lenses of this type had been considered extremely difficult to manufacture, but SIGMA took on the challenge to realise an F1.4 ultra-wide-angle lens that fulfils the strict performance requirements of the SIGMA Art line. What made this breakthrough possible were SIGMA’s advanced manufacturing technologies, which the company has developed over time by producing a wide range of ultra-wide-angle and large-aperture lenses. For example, milestone lenses such as SIGMA 12-24mm F4.5-5.6 EX DG ASPHERICAL HSM, SIGMA 8-16mm F4.5-5.6 DC HSM, and SIGMA 18-35mm F1.8 DC HSM | Art were completely original products that helped SIGMA develop outstanding design and production know-how and its current high-precision, high-efficiency production system. In turn, these advances made possible the new SIGMA 20mm F1.4 DG HSM | Art. Moreover, SIGMA’s advanced optical design minimizes distortion, transverse chromatic aberration, sagittal coma flare, and the reduction of brightness toward the edges of the image. Delivering top performance even at wide-open aperture, this lens can be considered the culmination of SIGMA’s Art line.
Minimised chromatic aberrations
This lens minimises chromatic aberrations, a common issue in large-aperture ultra-wide-angle lenses. It features two FLD (“F” Low Dispersion)* glass and five SLD (Special Low Dispersion) glass elements to minimise transverse chromatic aberration, which is mainly visible around the edge of the image. The optimised lens power distribution helps minimise axial chromatic aberration. As a result, this lens delivers high image quality in every situation without colour smearing, and its rendering performance is consistently sharp with high contrast.
* FLD glass is ultra-low-dispersion glass that offers performance of the highest level. Highly transparent, its refractive index and dispersion are extremely low as compared to conventional types of glass. It offers characteristics very similar to those of fluorite, which is valued for its high anomalous dispersion. These characteristics minimise residual chromatic aberration (secondary spectrum), which cannot be corrected by ordinary optical glass, while helping to produce sharp, high-contrast images.
Distortion is a common issue in wide-angle lenses, and it is not possible to correct it simply by changing the aperture value. For this reason, a lens must be designed from the start to minimise this issue. By adjusting the incidence angle of light starting with the first lens element and incorporating optimally positioned aspherical glass elements, the SIGMA 20mm F1.4 DG HSM | Art lens minimises distortion throughout the entire image.
Designed to minimise flare and ghosting
From the start of the design process, SIGMA took steps to minimise flare and ghosting and establish an optical design that is resistant to strong incidental light sources such as backlight. At the prototyping stage, SIGMA used not only simulations but actual photographic experiments to assess flare and ghosting under multiple criteria, identify the causes of these issues under a wide range of situations, and take measures to mitigate them. In addition, SIGMA’s Super Multi-Layer Coating helps further reduce flare and ghosting and provide sharp, high-contrast images even in backlight conditions.
Top-level performance for the ultra-high-megapixel era
At the dawn of the film camera, there was very little high-sensitivity film, and bright lenses that worked well in low-light conditions came to be known as “high-speed lenses.” These lenses are ideal for shooting indoors, in the evening, under cloudy skies, or in any low-light situation. Since the SIGMA 20mm F1.4 DG HSM | Art provides the benefits of an ultra-wide angle lens with minimal distortion, it is ideal for photographing landscapes, starry skies, and architecture. In addition to capturing wide-angle shots with the whole scene in focus, the photographer can leverage wide-open aperture to take snapshots with the subject in focus and the background blurred with an attractive bokeh effect. Designed for ultra-high-megapixel digital cameras, this high-performance lens delivers outstanding resolution and high-clarity image quality even at wide-open aperture.
Art line delivers high-level artistic expression
SIGMA is organising all its interchangeable lenses into three product lines: Contemporary, Art, and Sports, each with a distinctive concept. Designed with a focus on sophisticated optical performance and abundant expressive power, our Art line lenses deliver high-level artistic expression. Offering astonishing rendering performance that meets the highest standard, they are perfect for landscapes, portraits, still-lifes, close-ups, and casual snaps. They are made for the kind of photography that unleashes the inner artist. A powerful ally in every genre of photography, SIGMA’s Art line lenses excel both in the studio for formal works and outdoors for impressive shots of architecture, starry skies, and many other scenes.
Metal lens cap available (sold separately)
Matching the high-quality finish of the lens exterior, the optionally available metal lens cap LC907-02 will go on sale simultaneously with the lens. Featuring materials identical to those of the lens barrel, this metal lens cap establishes a new level of unity within SIGMA’s new lens lines.