What is Included
Camera rentals are sent out in Peli Hard cases for protection
1x USB cable
1x iM2100 Black Flight Case
1x Mains Lead
1x Shoulder Strap
1x E Mount Body Cap
1x Eye Piece (Attached to camera)
1x Hireacamera USB Drive (Containing Manual)
1x AC Adaptor AC-UUE12
2x NP-FZ100 Battery pack
1x All-in-one USB 3.0 Card Reader & USB cable
1x 64gb SDXC 280mb/s or 300mb/s
How to Book your rental:
Simply select your desired rental length using the drop down menu and add to your basket and checkout. Please email us the dates which you wish your rental to start on and we will ship to you via Royal Mail Special Delivery for delivery before 1PM on the day that your rental starts. Please note that if you will need the camera early in the morning then you are advised to start the rental period the day before.
For all first time rentals we will take a security deposit in addition to the cost of rental to cover the cost of the camera. This will be returned to your card once the unit has been returned to us safely and in good condition. The refund of your deposit is processed the same day as we receive your return and will take 3-5 days to show back on your card. Example you rent the camera for 1 day. We take initial payment for the rental. We then email you an invoice for the remainder of the list price of the camera. You return the camera to us without issues and we refund the deposit back to your card.
Existing customers will be subject to lesser security deposits of £850 per rental. Alternatively existing customers may opt to avail insurance for the rental which will cost in the region of £20 and be subject to £500 excess fee. If you opt to take out insurance then we will bill you after you have booked your rental for the cost of the insurance premium and the fully refundable £500 excess insurance charge. Once the camera is returned in satisfactory condition the £500 excess charge will be refunded back to your card.
We will email you a separate electronic invoice to pay the security deposit after you place your order. Your booking will only be confirmed once this payment has been completed.
For all rentals we require two forms of ID.
Passport or EU driving license and 1 of the following
Latest bank statement
Latest Utility bill
These must show the same address as your payment method and delivery address.
We use an ID verification service to verify the validity of all ID.
Please email your identification to us along with your required booking dates after placing your order.
What happens if you damage the camera during use?
If you return the camera to us with damage or missing items then we will deduct this from your security deposit. Damage will be evaluated by our independent authorised service centre and will be charged at the cost price.
We do allow for usual wear and tear but please treat the equipment as if it were your own. Minor scratches and nicks happen sometimes but it is our sole right to determine these matters and by placing an order you hereby accept our terms and conditions and agree to adhere to the findings of our service centre.
Returns must be sent via Royal Mail Special Delivery or a signed and tracked courier service with appropriate insurance. You are responsible for the goods until we have received them back. We cannot be held liable for any loss in transit.
*NB Rolling Shutter Effect: Image distortion can occur for stills and video when using the electronic shutter. To minimize the possibility of image quality issues, we would suggest considering use of the mechanical shutter.
**NB: his camera records 4K UHD, not Cinema 4K / DCI.
- Newly Developed Full-frame 24.2MP[i] Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing
- Wide ISO range of 100 - 51200 (expandable to ISO 50 – 204800 for still images) and 15-Stop[ii] Dynamic Range at low sensitivities
- World Class AF system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF
- Continuous Shooting at up to 10 fps[iii] with either Mechanical Shutter or Silent Shooting[iv] and full Auto Focus/Auto Exposure tracking
- 5-axis optical in-body image stabilisation with a 5.0 step[v] shutter speed advantage
- High Resolution 4K[vi] Movie Shooting with full pixel readout and no pixel binning across full-width of full-frame sensor
- The longest rated battery life of any Mirrorless camera[vii] at 710 shots[viii] per charge
- Upgraded operability and functionality including addition of joystick for adjusting focus points, Dual SD Card Slots, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal and more
Newly developed sensor, evolved image processor
The latest technology achieves stunning processing speed: a new version of the 24.2-megapixel Exmor R™ CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster and data processing capability that is 1.8 times higher.
Back-illuminated full-frame sensor
Higher sensitivity and readout speed: the 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimizing noise to reveal fine details in every picture.
Reducing noise in high-resolution images
Up to 1.5-stop improvement in image quality: standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048006 for stills, ISO 100-102400 when shooting movies), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration.
Subtle gradation from shadow to highlight
Dynamic range of up to approx. 15 stops: approx. 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.
Faithful colour reproduction
More accurate colour reproduction straight out of the camera: colour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.
Steadier shots with 5-axis stabilization
The latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step* shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance.
4D FOCUS—AF performance evolves
AF performance is improved using the same AF advancements as in the α9 and applying it optimally. Once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go. 693. This camera features 693 phase-detection AF points11 covering approx. 93% of image area, plus 425 densely positioned contrast-detection AF points12 to improve focus.
Up to two times faster AF performance: Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.
Enhanced AF tracking for swiftly moving subjects
The AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, letting you capture decisive moments.
Eye AF revolutionizes portraiture
With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.
Focus control via touch screen
The α7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.
AF in Focus Magnifier
Use autofocus for stills while the focus area is magnified in the viewfinder/monitor, and magnify the view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.
More versatile AF settings all around
AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.
Confidence-boosting continuous shooting
Capture an instant action with continuous shooting of up to 10fps—or 8fps for live-view shooting—with AF/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst.
When artificial lighting flicker is detected, the shutter is timed to minimize possible exposure and color inconsistency in images shot at high shutter speeds, as well as between continuous shots. (100-Hz and 120-Hz)
As well as new capability of recording stunning 4K movies through 2.4-times higher oversampling (24p recording), the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow.
High-resolution 4K HDR**, image resolution uncompromised
Full-pixel readout without binning for high-resolution 4K movies**. Full-pixel readout without binning in 35-mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moiré and jaggies. Full-frame or Super 35-mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.
Supports S-Log3 and Slow and Quick Motion
S-Log3 improves gradation from shadows to mid-tones and widens the dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps for up to 60x quick motion and 5x slow motion.
Longer battery life to shoot for more professional lengths
The α7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos when using LCD monitor, up to approximately 610 photos when using electronic viewfinder with one full charge.
Dual media slots, UHS-II support
With two media slots, including one that's UHS-II-compatible for fast data writing, the α7 III can simultaneously or relay record, separate RAW/JPEG data and stills/movies, and copy data between cards.
*CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.
**A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS Speed Class 3 or higher card is required for 100 Mbps recording.